The DRY principle in persuasion is “Definitely Repeat Yourself”.
Because when someone keeps hearing about something, it becomes familiar.
Did you know that the more a song is being aired, the more succesful it becomes?
How do you apply REPETITION to persuasion?
Focus on THE persuasive argument that will make your case with simple messages. As you spread your messages over time, you will gain more and more agreement.
Repetition is how you make sure that the other person remembers what you want them to know.
When you present to an audience…
- Tell them what you’re going to tell them
- Tell them
- Tell them what you told them
If you’re worried you might sound like a parrot, then…
- Say that you’re repeating this specific point, because it is very important. It’s important for you, but also for them!
- Smile. They will understand that it’s a game, and you’re showing that you’re trying to say your main message as much as possible. The other person will just smile back. Humor is key.
- Use different deliveries of the same message (pitch, speed…)
There’s nothing wrong with repeating yourself, if you have fun with it…
When you have a hammer, you see nails everywhere…
Imagine that your main message is your hammer, and that you need to find ways to use it.
As you’re repeating your message more and more, your message will be firmly planted in the other person’s mind.
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