Simply put, if you put a time limit on an offer, you increase your chances of the other person actually taking your offer.
- Describe a time offer
- Set a deadline to accept the offer (which will NEVER come back again)
- Urge the other person to act NOW!
The urgency technique works for several reasons:
- It creates scarcity
- People don’t have time to think
- They might later regret not taking this opportunity
- It is a variant of the scarcity technique. What makes the product so valuable, is the fact that there is a small window of availability. Considering that this product would be unavailable in the future, it is therefore very scarce.
- People need to act fast, so they have less time to think about the consequences of their purchase. They actually need to make a trade-off between thinking about the opportunity and benefitting from the opportunity.
- In a subtle way, the urgency technique is also a variant of the anticipated regret technique. Because a deadline is clearly stated, then people have to imagine what happens after this deadline (which only matters if you don’t accept the offer). And here’s one big motivator: Fear (or more exactly: the fear of missing out).
Be careful not to use this technique in a manipulative way… and if anybody tries it on you, remember that an important decision takes time, and you will see millions of once-in-a-lifetime opportunities.
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