It is actually trying to make sense of the world around, and making decisions.
That’s why overheard messages are very powerful.
- They can’t be countered as they’re not supposed to be heard
- They’re supposed to be genuine information
- They create guilt because the other person feels they benefit from information they shouldn’t have
Using overheard messages is a variation on using the forbidden fruit technique.
I think the concept is pretty clear. What is tricky is how to use overheard messages without being manipulative… because it could absolutely be a manipulation technique.
I wouldn’t necessarily pay fake customers to stand in shops and keep talking positively about the products.
Nor would I accidentally let the intercom switched on when I would pretend to talk to my boss in another room.
I just believe that you should be very careful about what the other person might overhear.
Should you take your prospect to the customer service center where the staff receives hundreds of calls of unsatisfied customers? NO. You shouldn’t.
Does it hurt if someone overhears that you care about them? No. It’s because you DO care about them and you’re not afraid to tell it to other people. On the contrary, saying something bad about somebody can be overheard.
Create the right environment for the other person to overhear the right messages
Imagine you are in a room with all the other vinhly blog readers.
While you are waiting for me to start my speech, you’ll hear all the other person talking about my free report:
- It’s so cool how he picked up how magicians can be so persuasive!
- I can’t believe he’s giving away this stuff away for free…
- Maybe I should download it too before he removes it from his website…
Then what would should you do?